The Gaming Industry

Business/Marketing,Design,Console/PC,Indie

16
Jun 2020

The Pros and Cons of Prologues – by Josh Bycer

A new marketing tactic we’re seeing from indie developers is the use of “prologue” versions of their games. For today’s piece, we’re going to talk..

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11
Jun 2020

<div>Never Mind The Bollocks: Here's The Game Devs – by Simon Carless</div>

What can we learn from controversial Sex Pistols manager Malcolm McLaren about how to make your video game popular? Some experimental thoughts. Powered by WPeMatico

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19
May 2020

<div>The hidden Switch demo upside &amp; more discoverability tricks – by Simon Carless</div>

Why having a Switch demo may have hidden advantages, even more great trending information from SteamDB, and a host of other useful info for those..

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14
May 2020

<div>Steam's wishlist-to-sales %: thoughts &amp; a call for data! – by Simon Carless</div>

Turns out there are VERY GOOD wishlists on Steam, and VERY BAD wishlists, in terms of conversion. How do you know which ones you have?..

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14
May 2020

The Nightmare of Having Too Many Videogames to Play – by Josh Bycer

Many people think that it’s great that so many games are available to purchase these days, but as someone with an infinite backlog to get..

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27
Jan 2020

The State Of Game Discoverability: January 2020 – by Simon Carless

Following my other recent pieces, I have a whole bunch of follow-ups and interesting links for this article which help define the state of game..

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13
Oct 2017

Old Games, Remasters, and the Joy of Owning Your Work. – by Jeff Vogel

We are currently remastering our most popular game. For the second time. We talk about ancient indie game history, the pros and cons of doing..

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30
Mar 2017

Writing Indie Games Is Like Being a Musician. In the Bad Way. – by Jeff Vogel

The Indie Bubble happened. And then the Indie Glut. The indie games business has entered its final phase, which will last forever. What is it,..

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22
Nov 2016

A Systemic Approach to Game Design – by Trent Polack

Some people think in terms of narrative, some in terms of atmosphere, some in terms of emotions. I think in terms of systems. Maybe I’m..

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