The Gaming Industry

Marketing

12
Jul 2019

Fortnite streaming hours drop for fourth straight quarter

Biggest battle royale games all show declines but Epic’s hit remains most watched title on streaming platforms Powered by WPeMatico

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08
Jul 2019

G2A image rehabilitation effort backfires

Platform says employee approached 10 sites to run undisclosed sponsored post, says it was unauthorized, “absolutely unacceptable” Powered by WPeMatico

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04
Jul 2019

How Zachtronics makes its games so GIFable

Studio founder Zach Barth discusses the beauty of seamless loops, and why screenshots are more important for indies than trailers Powered by WPeMatico

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17
Jun 2019

Xbox and Cyberpunk 2077 won the battle for media coverage at E3 2019

ICO Partners’ annual report indicates strong coverage for the absent Sony, and finds Square Enix was the most talked about publisher Powered by WPeMatico

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05
Jun 2019

Who really won E3 2018?

With another E3 fast approaching, we look back at the big games of last year that went on to become commercial hits Powered by WPeMatico

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24
May 2019

Sonic the Hedgehog film delayed

Paramount Pictures pushes back Sega mascot’s live-action film as it overhauls character design Powered by WPeMatico

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10
May 2019

Newzoo: More than one billion women are active gamers

Firm’s latest analysis shows 46% of all video game enthusiasts are female Powered by WPeMatico

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09
May 2019

ESA: Gamers are college educated, will vote

Trade group’s latest annual survey looks to counter stereotypes of who plays games Powered by WPeMatico

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17
Apr 2019

Ninja named to Time 100

Popular streamer represents gaming on magazine’s annual list of influential people Powered by WPeMatico

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22
Mar 2019

Sony launches State of Play direct marketing show

PlayStation maker’s latest joins Nintendo Direct and Inside Xbox as platform-holder initiatives, first episode set for Monday Powered by WPeMatico

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