The Gaming Industry

01
Jun 2020

<div>Amazon's first big-budget game Crucible saw a Low launch, but can a slow-burner succeed in a market of record-breaking peaks and multi-million-dollar influencer campaigns? – by Louise Shorthouse</div>

The decision not to seize upon the marketing capital and capacity of Amazon and Twitch means that the conversation around Crucible never really began. It may be a slow-burner, but it remains to be seen whether that will be enough.

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