The Gaming Industry

Podcast 63: Loss Aversion and Game Design
Sep 2020

Podcast 63: Loss Aversion and Game Design

Ever had to sacrifice something in a game? Ever had to take one step back to go two steps forward and still didn’t feel great about it? Then you’ve experienced loss aversion.

Loss aversion refers to the fact that we feel more pain from a loss than we do pleasure from an equivalent gain. Losses are worse than gains are good. Most of the time game designers want to avoid triggering this feeling, but not always. I talk with my guest expert this episode about how game designers can incorporate –or not– loss aversion into their game design. In fact, he wrote a book about it!

This episode’s guest expert, Geoffrey Englestein

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